Consumer Buying Behaviour

  Social Influences It is characterized as a mind boggling whole of information, conviction,  customs, workmanship, moral law or some other propensity procured by individuals as citizenry. The things we purchase are impacted by our experience or culture. Distinctive accentuation is given by various societies for the purchasing, use, and discarding items. Individuals in South India have a specific style of utilization of food, clothing, investment funds, and so This varies from individuals in the North of India. Various societies and propensities are transcendent in various pieces of the world. Japanese have an alternate culture from that of USA, England or Arabian nations. Subsequently, for  determining the consumer behavior culture has a vital impact.   Sub-social Influences Inside a culture, there are numerous gatherings or portions of individuals ,traditions, customs and conduct. In the Indian culture itself, we have numerous subcultures, the way of life of th...

  One of the biggest advantages for any business would be expansion. Keeping the business to just the home market would lead to limitations but expansion of business would help in increased profit and the market share. When the company enters into the international markets it should be flexible and should easily adapt to the changes which is prevailing in that country. Domino’s Pizza, Inc is an American pizza restaurant and is operating in multiple countries. Now we can see that it has the second largest market share in India after United states. In India it started business in the year from 1996. In 2012, Domino’s pizza was lagging behind McDonald’s India but now it enjoys more than 16% market share. It was able to succeed in India because it was able study the Indian market and the behavior of the Indian consumers. When we talk about the Indian culture there is a huge debate going on between the vegetarian and the non -vegetarian. In many parts of India, the people prefer veg als...

  This Covid pandemic will be always remembered by everyone because of the impact that has been created to the people and the changes they had to undergo because of this pandemic situation. The pandemic has disrupted everyone's routine and there came a concept that online will be the next normal. The duration of this lockdown was such a long that it made the people change their habits. The lockdown imposed by the government and the closure of all the activities has disrupted everyone’s life. All of a sudden there came the concept of work from home, where everyone had to work from their homes and meet in a virtual platform. The schools and colleges started with the online classes. The food delivery business increased drastically during this pandemic and people missed eating in the hotels. The new form of the entertainment was the OTT platforms because the theatres were closed due to the lockdown. Initially it was very difficult for the people to adopt to the new changes because they...

  Due to the increasing urbanization, the natural environment has been greatly affected because of the pollutions caused by the industries, due to human activities which has led to global warming and green house effect. We have been noticing a significant change in the climate due to the global warming. The natural resources have been depleted and now the consumers are more focused in the environmental aspects by using eco-friendly products. The consumers are now aware of the importance of the reuse, recycle and reduce of the products. They behavior of the consumer has changed and they are looking now for ecofriendly products. Due to this covid pandemic outbreak the consumers are more worried about the environment and the issues related to it with regarding to the health. Now the concept of sustainability is becoming more popular and people are aware of the importance of the sustainability . Many consumers are now supporting the products which are environment friendly even though i...